Social Console Customization
From J2Play
All aspects of the J2Play Social Console are customizable and can be used to support product promotion or enhance engagement. J2Play can provide any level of customization as a premium service. Interested parties should contact J2Play Developer Support for details (including resource sizes, formats, etc.). Some examples follow.
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Profile Views
Several different sizes and formats of profile views are generated for each game. The default profile views are deliberately plain in order to blend well with any game and any social site:
All profile views can be customized. The simplest level of customization involves supplying a custom background image. However, the entire content of the profile view can be tailored to suit any game:
Store
All games show a rewards store containing a selection of popular mobile ring tones and wallpapers:
Games can customize the content of the rewards store which doesn't need to be limited to mobile content. Desktop wall papers, video clips, MP3s, etc., can be added. Reward redemptions generate activity feeds on the social site making custom store content an extremely effective marketing tool:
Further, the store is not limited to redemption of loyalty points. PayPal and Google Checkout payment options are available to games looking to charge for store content. This system can be used to unlock trial versions of games (using Armadillo for DRM), or to make in-game items available for purchase (e.g., clothing, weapons, etc.):
Canvas View Theme
The main canvas view theme is fairly plain and unobtrusive in order to blend well when showing any game in any social site:
The theme can be customize for to accommodate virtually any look and feel or marketing guide. All colours, fonts, and sizes are adjustable.
Canvas View Content
Beyond the look of the canvas, the behaviour can also be customized. New tabs can be added (note the Media tab in the custom theme, above) and content can be moved (e.g., leaderboards can be moved to below the game). Any behavioural change can be accommodated.
PC Game Download Pages
PC games use a generated download page incorporating the game icon and description:
The download page can be customized to be more compelling and increase download rates:
Canvas View Advertisements
The standard canvas view shows a Leaderboard advertisement above the game and a Skyscraper beside it. The zones can be resized, moved, supplemented, or eliminated. Further, custom ads (static banners or HTML) can be shown in place of the default ads to promote specific products and services.
Additionally, J2Play provides an ad service to show HTML ads and banner ads around games, when switching games, and between levels. Price and click-through rates are excellent. See the list of available Ad Sizes. All sizes conform to IAB standards.
